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SEO Checklist

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SEO Checklist

Besitzer: Meike Bredehöft

Letzte Aktualisierung: Sept. 22, 2021

Angesehen von 1 PersonLegacy editor

Required 

• Website uses https/SSL 
• Website is only available under one domain (http, www, Non-www, /, non-/,… -> all redirect to the same domain) 
• Robots -> index, follow 
• Individual page title for every page ~ max. 60 characters long 
• Individual meta description for every page ~ 160 characters long 
• Keyword tag not needed anymore 
• Search console tag is included 
• Use headings like H1, H2, H3,… to create a proper hierarchy
  
  • Use H1 only once – best practice: Game Name and/or main keyword included 
• Images < 100 kb, if possible 
• Alt tags for images 

Additional requirements (depending on size and type of page): 

• Canonicals -> to avoid duplicate content (https://moz.com/learn/seo/canonicalization) 
• Hreflangs -> for multiple language pages (https://moz.com/learn/seo/hreflang-tag) 

Both should only be applied by someone who knows how they work. Implemented wrong, they can cause the page not getting indexed. It is better to not have them than to use them incorrect!

• Sitemap –> depends on the size of the page 

Nice to have 

• Schema.org -> depends on topic of the page (https://schema.org/docs/schemas.html) 

Keep in mind

• URLs (incl. images) should not include spaces, capital letters, symbols or special characters (would not cause to much harm nowadays, but it’s still better to have proper URLs)